Mattson Real Estate Group, First Weber Real Estate

The Selling Process

BEFORE LISTING YOUR HOME

Selling your home is one of the most important and major financial transactions you’ll undertake. From the first meeting, we listen to understand your goals in the home selling process. Our listing expertise means that we put our experience to get your home ready to bring to market before the first buyer even steps through the door.

HOME ENHANCEMENT

Living in your home and getting it “show-ready” can be very different. The goal is to de-personalize and make your home shine. Our team will partner with you to provide detailed suggestions and help you prioritize the tasks necessary to make the best impression and to help ensure buyers can visualize themselves in your home.

WHILE YOU’RE LISTED

Our work doesn’t stop while you’re listed. Whether you’re getting several showings or the market is slower, we keep working to ensure your home is correctly positioned and marketed to the right audience. We also keep you informed every step of the way with a comprehensive marketing plan where we will explain, execute and deliver results.  

THE OFFER PROCESS

Once you receive an offer, our years of experience and negotiation expertise will ensure you’re well represented. Our team thinks out-of-the-box as an advocate for you to package and make certain the offer represents your best interests before it’s accepted. Once the offer is accepted, we don’t just “push papers”. We’re fully engaged with you every step of the way, managing all the details and keeping you informed.

THE CLOSING & BEYOND

It’s finally here! You’re all packed and ready to close on your home and as your advocate we’re here to help ensure closing day goes smoothly. And once closing is complete we’re always here for you. Anything you need, just reach out to us any time, even for a favor.

Return to top of page

The home selling process

Return to top of page

Seller’s guide

Selling your home is probably one of the more important major financial transactions you will make. The goal is to sell your home as fast as possible and for the best possible selling price.

Here are some suggestions to prepare your home for a quick sale.

Need assistance? The First Weber Concierge Desk can help.

Outside appearance:

• Your front door is the first thing buyers will see. Be sure it appears fresh and clean.
• Make sure your yard is free of refuse and leaves.

Safety:

• During winter, make certain to remove all ice and snow from steps and walkways.
• Keep all indoor and outdoor traffic areas, especially stairways, clear and uncluttered.

Lighting:

• Open drapes and curtains to let in natural light.
• Make sure that all windows are clean so your home appears as bright and cheery as possible.
• Turn on all of your outside and inside lights when showing your home at night. It will make your potential buyer feel welcome.

Important areas:

• Make sure doors, windows, and cabinets do not stick or have loose knobs.
• Make closets appear bigger by organizing them neatly to display that your home has ample storage space.

Fixtures:

• Fix any leaky faucets. Dripping water discolors sinks and suggests faulty or worn-out plumbing.

Rooms:

• Repaint faded walls, ceilings and trim where needed.
• Sand and refinish worn woodwork.
• An immaculate, updated kitchen can sell a home. Update appliances and lighting if possible. If needed, re-caulk around sink, and re-grout around or replace kitchen tiles. Clean and organize the inside of all cabinets.
• An updated bathroom that gleams can sell a home. Repair any damaged or discolored caulking around the sink, bathtub and shower. Be sure all towels and area rugs are bright and clean.

All Spaces:

• Display the full value of your attic, basement, and other utility space (including crawl spaces).
• Remove all unnecessary articles and debris.

Bedrooms:

• Bedrooms should appear bright and cheerful.
• Remove all excess furniture, and be sure that bedspreads and curtains are freshly laundered and attractive.

Atmosphere:

• Limit the number of visitors or family members present during a home inspection. They can make the potential buyer feel uncomfortable.
• Turn off the stereo and television so the potential buyer and agent can discuss your home in a relaxed environment, free of distractions.
• Keep pets from disturbing potential buyers. Restrict them to the backyard or an alternative location.

Approach:

• Be courteous and friendly.
• Don’t insist on conversing with a potential buyer.
• Never apologize for the appearance of your home. Let your agent address any derogatory comments or suggestions.
• Let the agent emphasize the virtues of your home to potential buyers.
• Avoid selling furniture or furnishings to potential buyers before they have purchased the home. This can potentially lose the sale.

Negotiations:

• Let your agent discuss the selling price, terms, possessions and other factors regarding the sale of your home with the potential buyer.
• Agents are trained negotiators. Let your agent bring your negotiations to a satisfactory conclusion.

Procedure:

• Use a First Weber Realtor®.
• We recommend that your home be shown to prospective buyers only by appointment scheduled through a First Weber office.

Results:

• Following these tips will help ensure your home sells more quickly and at the best possible price.

Return to top of page

How to Price Right

The dangers of overpricing

• Fewer buyers are attracted and fewer offers received
• Marketing time is prolonged and initial marketing momentum is lost
• The property attracts “lookers” and makes competing houses look comparatively better
• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan
• The property may eventually sell below market value
• Accurate pricing is the first and most important step towards successfully marketing your home. To receive a free, comprehensive Comparative Market Analysis, simply click on the link below and complete the brief e-mail form. There is no obligation.

Request a Free Comparative Market Analysis (CMA)

Return to top of page

Our Multi-Media Marketing

Our sellers and buyers are Front Runners with First Weber’s exclusive technology

Front Runner is:

• a complete, interactive multi-media marketing package available exclusively to First Weber throughout Wisconsin and Michigan's Upper Peninsula!
• An exclusive advantage for our home buyers and sellers
• First Weber's FRONT RUNNER provides more tools, more options, and more high tech methods of exposing properties to today's sophisticated and tech-savvy home buyer.
• We provide these tools automatically through Front Runner:
  • Smart yard signs with Call Capture, Texting* and Media Presentation capabilities
  • Interactive Audio/Visual Property Tours with Google street maps, music and more
  • Streaming video exposure on First Weber's YouTube™ channel
  • Substantial exposure on major national real estate websites
  • Single Property websites
  • Enhanced reporting to show where and how often properties are viewed online

*Note: Text Messaging: Standard message charges apply.

First Weber Group is the only Wisconsin broker to implement this exclusive multi-media program for all our listings. Be a Front Runner! Contact Us Today!